With the classic song "We Are the Champions" playing in the background, the European Championship "four-time champions" Spain achieved an unprecedented perfect record in history. "Where can I buy Spain's team jersey?" Chinese football fans, who stayed up late to watch, were ecstatic, urgently seeking help from fellow netizens on social media, hoping to own the champion's jersey immediately.

Now, ordering a jersey with Spain's team imprint has doubled, even tripled, or quadrupled in price. Yet, fans are willingly accepting it. This limited-time, high-profit market seems perplexing, but logically, it serves as an excellent example of IP (Intellectual Property) product sales.

Operational Foundation

The key factors for success in the IP industry are cultural appeal, fan communities, and economic viability.

Businesses create cultural products, satisfying people's spiritual needs. In a society where material wealth is abundant but spiritual loneliness persists, the market for cultural products deserves more investment and deeper cultivation.

Operational Modes

From sports events to anime characters, building a popular brand typically requires a product with potential and sufficient promotional support.

For the product, creating a successful IP involves assessing its economic and commercial value, including analyzing factors such as market demand, competitive landscape, and technological advancement.

In terms of promotion, deep collaboration with other brands is reflected in packaging and advertising walls offline. Online, it involves trending on social media, appearing in news bulletins, deeply integrating with the internet, and frequently appearing in people's impressions.

Revenue Operations

Operating a brand product can yield two types of benefits: tangible and intangible.

Tangible benefits include producing related branded merchandise and collaborations.

Intangible benefits leverage the internet, focusing on topics, visual media, and traffic revenue. For instance, the popularity of video platforms can convert into revenue, and comic works can be adapted into animations or films.

Once a successful IP is effectively managed, achieving simultaneous tangible and intangible revenue streams becomes a standardized path to sustainable profitability and contentment.

End

The enormous potential for development in the cultural IP market is further reflected in its ability to constantly innovate and evolve, attracting ambitious capital investments. In the rapidly changing IP market, producers often find themselves asking, "What if the next big thing is mine?"