If 2023 was hailed as the pioneering year for city images to soar into prominence via online channels, giving rise to blockbuster city images like Zibo Barbecue, then 2024 holds the promise of being the breakout year for city images. Barely into the year, we've witnessed city images such as Harbin Ice and Snow and Tianshui Spicy Hot Pot stirring up a fresh surge of enthusiasm in cultural and tourism circles.The rising popularity of a city also drives its overall economic development.

So, how can city images break out with high quality?

Dig deep into the unique culture and historical deposits

Every city has its unique culture and history, which form the foundation of city images. Delving into a city's cultural traditions, historical stories, and local characteristics can provide rich materials and creative inspiration for image creation. The Hanfu experience has sparked an increasingly popular trend of traditional Chinese culture in Luoyang. In recent years, Luoyang City has hosted events like Hanfu Cultural Festival, creating a full-chain industry that includes "Hanfu + styling + photography + photo albums." The unique aesthetics of traditional Chinese style has attracted thousands of tourists to experience it.

Film and television works to show the city style

The short TV series "My Altay," adapted from Li Juan's eponymous work make a great popular on the Internet. The primary filming location, Altay in Xinjiang, has consequently gained widespread attention.The vast grasslands, expansive deserts, serene pastures, majestic snow-capped mountains, and the scenes of Kazakh youths galloping freely on horseback all portray the unique charm of Altay depicted in "My Altay," capturing the attention of a large audience.Through meticulous film and television works, we can show the unique local cultural style to the public.

Social Media Marketing and Promotion

The widespread popularity of Tianshui Spicy Hot Pot in Gansu owes much to the sharing and promotion by netizens, particularly through the exploration videos of food bloggers and internet celebrities. These videos have significantly boosted its visibility, leading to a rapid surge in online fame for Tianshui Spicy Hot Pot. Furthermore, leveraging the dissemination effect of short video platforms and the innovative approach of Internet+ marketing, the trend of hot pot has brought newfound attention to the city. This has allowed Tianshui, Gansu to break out of obscurity and gain prominence.

Famous singer concert + travel

In addition to the above several methods, as cultural entertainment and tourism industries continue to integrate, the combination of concerts with tourism has emerged as an innovative pathway for high-quality city images to "go global." This fusion not only attracts a large number of tourists but also enhances the cultural influence and economic benefits of cities. 

Conclusion

For a high-quality urban IP to break out, comprehensive strategic planning and multifaceted efforts are required. By delving into unique cultures, creating innovative content, utilizing multi-channel communication, developing derivative industries, strengthening brand partnerships, and incorporating trending topics, city images can attract more attention, enhance the city's visibility and reputation, and ultimately achieve both economic and social benefits. In the future, we hope to see more city images gain widespread popularity.