Have you noticed that the Neo-Chinese style has been increasingly popular among young people in recent years? Whether it’s in clothing, home decor, or food, the Neo-Chinese style has become a fashionable trend. 

From the red carpet to the fashion runway, stars treat it as their "battle attire" for events; on social media platforms, style influencers are eagerly reviewing and recommending it; at popular tourist spots, many are donning "Neo-Chinese style" for photo ops...

The Neo-Chinese style blends traditional and modern elements, preserving the essence of traditional culture while conforming to modern aesthetics. This unique style allows young people to experience the charm of Chinese culture and also satisfies their pursuit of fashion.

Combining the new Chinese style in marketing, multiple brands have shown how to successfully incorporate this element into their strategy.

AUNTEA JENNY

AUNTEA JENNY, leveraging the Douyin platform, launched milk tea cups and related merchandise featuring traditional cultural elements, with creative references to the horse-face skirt and women's script. Through short video promotions and live streaming commerce, AUNTEA JENNY sold 300,000 cups of the new product in just three days, successfully attracting users who are enthusiasts of traditional aesthetics.

ZARA

Zara collaborated with the traditional Chinese porcelain brand "Xi Xing Le" to launch a joint collection for the Year of the Dragon. This collection incorporates elements of Chinese mythology, showcasing the collision between traditional culture and modern creativity. The products include women's and men's clothing, accessories, and home goods, marking a new chapter for the brand in the trend of neo-Chinese lifestyle.

FAW Hong Qi

FAW Hongqi Automobile highlights "Neo-Chinese Aesthetics" as a marketing highlight, promoting its brand of cars, and showcases the skillful combination of traditional and modern elements.

Conclusion

In this era of pursuing individuality, young people are eager to showcase their unique taste through what they wear, where they live, and what they eat. The diversity and inclusiveness of the Neo-Chinese style allow young people to freely express themselves, becoming a way for them to pursue individuality.

The Neo-Chinese style represents a lifestyle. It advocates a return to nature, simplicity, and environmental sustainability. The Neo-Chinese style offers young people a moment of tranquility and contentment amidst their busy lives, allowing them to enjoy the beauty that life brings.

The Neo-Chinese style will undoubtedly continue to lead the trend and become a benchmark for young people in their pursuit of a better life.