The Three Biggest Trends in The Fitness Industry For 2023

During the pandemic, due to various restrictions such as home isolation and social distancing, a significant overall trend in fitness has shifted from offline to online, but this trend is now changing. Clearly, the fitness industry is returning to normal and focusing on basic exercises that are popular and relatively low-cost.

1. Wearable Technlogy

Wearable technology includes fitness trackers/fitness bracelets, smart watches, heart rate monitor and GPS tracking devices. As a new intelligent trend, Wearable technology integrates electronic devices/accessories into people's daily life, and by virtue of its "wearable" characteristics, meets the current people's pursuit of intelligent, flexible, efficient and convenient lifestyle. At the same time, people are more concerned about physical and mental health issues due to the impact of the epidemic, and the physiological parameter collection function provided by wearable devices also caters to the daily use needs of a wide range of consumers.

2.Strength Training With Free Weights

This training focuses on allowing the exerciser to choose exercises and weightlifting techniques that are suitable for their own rhythm and intensity. It mainly combines the use of barbells, dumbbells, and/or kettlebells, as well as Medicine Balls, to improve or maintain muscle health by controlling the number of repetitions, groups, rhythm, load, and exercise area, in order to achieve specific health goals.

3. Body Weight Training

Self-weight training refers to resistance training with one's own weight, basic exercises such as squats, push-ups, sit-ups, plank support, jumping jacks, etc., so it is also considered as the purest form of exercise. As it requires little to no equipment and a smaller space and is suitable for the vast majority of people, it has become a cheap and practical exercise method. Although self-weight training has existed for a long time, it was not until the past decade that it became popular around the world as a fitness trend.

Fitness Industry Revolution

Overall, after experiencing the impact of the epidemic, the fitness industry is fully recovering. At the same time, the progress of modern technology and social concepts is also driving a new round of revolution in the fitness industry, specifically manifested as:

  • Digitalization and smart-ification

    With the help of technology, fitness enthusiasts have a richer range of sports training and immersive sports experiences. Nowadays, technologies such as sensors, virtual reality, and artificial intelligence have been widely applied in various fields of fitness, providing consumers with more personalized training plans and services.

  • Diversification

    With the awakening of national health awareness, the demand for fitness among the public is increasing day by day. Traditional equipment training and group classes can no longer meet the diverse needs of consumers. Novel projects such as pilates, aerial yoga, and suspension training are becoming more well-known and loved by more people.

  • Personalized customization and health management

    After the epidemic, competition in the fitness industry will further intensify. In the future, who can provide customers with more comprehensive and scientific fitness programs and services will be able to quickly occupy the market. At the same time, the public's pursuit of health is no longer limited to reducing fat and bodybuilding, and broader health management will be its focus of attention.

  • Social attributes

    The popularity of outdoor sports can reflect consumers' strong demand for social interaction. Therefore, offline gyms should pay attention to customer maintenance and the establishment of a circle, and provide users with more communication opportunities through organizing activities; online platforms such as fitness apps can provide users with sharing platforms.

No one can accurately predict the future, but the public's love for fitness has never changed. How to find new opportunities in continuous development will be a common challenge faced by the fitness industry.