The WeChat Official Account is a must-have for foreign businesses that are expanding in China. It provides client-centric communication streams for enhanced company-consumer connections by opening your brand's gateway to a growing Chinese market audience of over 1 billion. Depending on the type of business, brands can publish opinion-oriented articles, industry news, product information, events updates, among many others.
It is worthy to note that there are two types of Official Accounts, Subscription Account that includes one push per day, and Service Account that allows for four pushes per month with message notifications. The former is most suitable for content-based brands such as news media outlets and services companies, while the latter more “intrusive” type is more practical for customer service, e-commerce, fashion and B2B servicesrvice.