Most likely, the 2022 Winter Olympics will still take place, albeit under the shadow of COVID-19 which is unfortunately still prevalent internationally. Brands will need to partially adopt the marketing approach of the Tokyo Olympics, while thinking globally and locally about their strategies, and most importantly, taking advantage of the digital era we are living in. We must admit that the age of easy flyers and hard-sell advertisements is long gone and has been difficult to attract the attention of modern consumers. Brands should choose interactive marketing channels with a sense of connection based on their product positioning. For example, social media matrix marketing is a key way in order to engage with millions of fans and viewers.