In addition to physical gyms, technology has also made it easier to work out at home. The ease of online shopping in China has put fitness equipment at people's fingertips. In terms of sales of sports products on Taobao & Tmall in January 2019 and January 2020, there were 7,026,800 sports/yoga/fitness products sold in January 2019 and 3,866,300 in January 2020. In addition, January 2020 sales of outdoor/hiking/camping products amounted to 3,712,400 units sold; sales of sports bags/outdoor bags products were 412,500, and sales of sportswear/casual clothing were 643,100.
Online fitness resources are also readily available. In addition to customizing individual fitness plans for different users and equipment, KEEP, China's No. 1 fitness application, has also created an online sports community to allow users to share results with a community platform. In addition, German fitness blogger Pamela Reif also saw the potential of the Chinese fitness market as a large number of Chinese people tracked her fitness videos, she then moved on to major Chinese platforms to update her fitness videos.