In recent years, it seems that dolls and toys are no longer deemed exclusive to the enjoyment of children, as many young adults have joined in on the craze of collecting these special toys.
In fact, it’s clear to see the emergence of this trend from the many automatic toy vending machines set up in shopping malls around the country, especially those belonging to the brand Pop Mart. Part of the success of Pop Mart comes from its cooperation with renowned designers or brands to create pop culture dolls based on some classic/popular characters, such as the Molly Series and the Dimoo Series.
Moreover, they also work with popular IP, such as Harry Potter, Disney (Disney Princesses and Mickey Mouse).
The following are two potential reasons explaining why so many young people have become more attracted towards the Mystery Box trend.
Mystery Boxes’ packaging doesn’t allow people to see what is inside at first sight, thus conveying a sense of curiosity and excitement for consumers. The most attractive prospect for Mystery Boxes lies in receiving a mysterious toy which is a rare commodity in the market. Many buyers spend a lot of time and money on these mysterious models if they are lucky enough to get one, then they may share and show it off on social media, or even exchange it for a better price on the market.