Although this is a joke, it is undeniable that since Taobao first planned an e-commerce shopping festival in 2009, within only 9 years, the festival has achieved a sales scale from RMB 52 million in 2009 to RMB 268.4 billion in 2019. Double 11 has completely evolved from an amusing marketing event to one of the most impressive e-commerce shopping festivals of the year.
There are reasons why merchants like to say "purchases make people happy" in order to stimulate consumption, but it is not difficult to find that, in addition to the transformation of the concept of Double 11, the emergence of various marketing initiatives based on the "single" concept, such as mini home appliances, meals for one , the pet economy for singles, etc., are all prominent, and they are on the path to becoming a new business model built around the promotion of consumption for singletons.
So why is the "single economy" in the position to set off a new wave, and what market characteristics and opportunities will it present? Keep reading to find these answers and more!
Kaixiaozao, picture obtained from weibo@统一开小灶