In addition to focusing on festive food, many brands also use other cultural elements for marketing, such as designing some related products (such as cups, cloth bags, notebooks for artistic creations). This year, Starbucks launched a series of cups with Mid-autumn elements, mainly inspired by the moon, rabbits, and sweet-scented Osmanthus (a tree that grows on the moon in traditional Chinese myths). The shapes are vivid and well-designed, and they have been adored by the public as soon as they were launched. In addition, they also launched a silk scarf material for Mid-Autumn Festival mooncake gift box, which is packed with contrasting silk scarves, which can be eaten and "worn", being both practical and fashionable.
In terms of cultural creations, the annual Mid-Autumn Festival competition is also a fierce battle as a means of how to link the significance of the holiday with brands and products, an ultimate test of creativity. In 2018, Hershey already launched the slogan "Mid-Autumn Festival with you is always a good time (Chinese pronunciation of Hershey) " and it is still used today, combining the brand name with the meaning of "Hope for Reunion" in the Mid-Autumn Festival, which is both homey and romantic. Similarly, in 2019, Huawei also produced a short film where the story was about spending Mid-Autumn Festival night with family through the phone screen in order to promote the new P30 mobile phone released that year, highlighting the meaning of using technology to sharing love and connecting with family members, which positively impressed the audience thanks to these heartfelt emotions.