There is no universal truth when it comes to colors. Different perceptions derive from age, gender, nationality, as well as personal experiences. Being aware of how colors are interpreted in different countries is an essential step to increase conversions in the process, while strengthening customers’ loyalty and a brand’s recognition.
For example, which color would you use to describe happiness? If you are from a Western country it is likely that you would choose yellow. However, in Chinese and Asian cultures, happiness is most often associated with red, while green is usually chosen in Hindu countries and white is chosen by Native Americans.
例如，你会用什么颜色来描述幸福？ 如果来自西方国家，你可能会选择黄色。 但在中国和亚洲文化中，幸福通常与红色有关，印度教国家通常选择绿色，而美洲印第安人则选择白色。