Generally speaking, a crisis arrives unexpectedly and in various forms but companies and brands should nonetheless prepare detailed plans in advance on how to face challenges when they knock at their door. Without a pre-established strategy, a company’s response will be delayed and potentially not strong enough to face the obstacles in a timely manner.
In order to establish a successful strategy, executives and communication teams should ask themselves the following questions:
● What are the worst things that can happen to my organization?
● What can we prevent?
● How will we deal with it?
● What is the reporting and communication process during the crisis?
● Can we afford the risk?
Facing unexpected events is always a big challenge but being aware of what a company can potentially afford to do during a crisis is essential to minimize the impact and ensure a faster post-crisis resumption of business: plan for the worst, hope for the best.