A glass before dinner, a glass at dinner, a glass after dinner. Italian wine is drunk to emphasize the taste of food, and food is eaten to emphasize the taste of wine. Modern population of Italy drinks less than previous generations, but the culture of alcohol consumption is still very widespread. Italians still know how to enjoy wine like no other.
Wine tasting culture exquisitely suggests that only one or two mouthfuls of wine should be drunk from the whole glass, as the core idea is to feel the taste and smell, and enjoy the color of the beverage. Italians drink to enjoy, not to get drunk or mark the end of the week. The most important idea is to consume wine moderately. For instance, if the meal is over, but there is still some wine in the glass, it would be considered a bad taste to finish the glass. The action of alcohol is neutralized by delicious food, wine is only a touch to communication, food and atmosphere, and not the main event of the evening.
In China, on the other hand, baiju accompanies almost any social event. It is drunk in times of happiness - at weddings, birthdays, corporate parties, important negotiations, after successful deals and victories - and in times of sadness. Therefore, if a foreigner is currently engaged in business (or any other activity) in China or plans to do so in the future, he should definitely study Chinese baiju in all its diversity in advance, which, ultimately, should help in his endeavors. The reputation of a foreigner will increase significantly in the eyes of Chinese people, if he knows what kind of drink baijiu is, what effect can one expect from baijiu and how, in fact, to drink it correctly. Let's talk about the main traditions of alcohol drinking in China.
Banquet in China does not only involve alcohol, it also presents an opportunity to discuss business questions that could not be brought up in a formal environment. There are certain rules to be followed while drinking baijiu in a social context:
A refusal to drink after a toast is seen as a personal insult; 如果祝酒后拒绝喝酒，可能会被视为一种不尊重的表现；
Older people and senior leaders should always be the first to drink; 老年人和高层领导应该第一个喝酒；
If someone chooses to propose a toast to you, it is better to stand up to show respect, and before sitting back, you will have to propose that the person who just toasted to you sits first; 如果有人选择向你敬酒，最好站起来表示尊重，在坐下之前，你必须也向刚刚向你敬酒的人敬酒；
The one who is proposing a toast has to drink more that the person to whom the toast was proposed to, and ect.. 提议祝酒的人必须比被提议祝酒的人多喝一杯，诸如此类。
“For deep feelings – drink down to the bottom” is a more appropriate description for Chinese baijiu culture. Liquor drinking not only requires quality, but also quantity, in order to reflect its value. However, in recent years, people have gradually realized that from a health point of view, alcohol consumption should be moderated and the habit of excessive drinking is gradually disappearing from China.